How do you sell a home during a pandemic? It is a question many first time and experienced home sellers are asking themselves. Are the rules different now that we have to adhere to the newly imposed social interaction laws? In this article, you will learn 5 simple tips and mistakes to avoid when selling your home, no matter how difficult it may seem.
Stage the Buyer’s Dream House
When selling a home, you have to highlight the house's best assets in such a manner that the potential buyers envision it as their home. To achieve this, first remove all personal touches such as photographs, personal items, and religious artifacts. Secondly, clean up. No buyer will be enticed by a home filled with clutter. Lastly, brighten up the house in specific regions considered selling points, such as the master bedroom, bathrooms, and kitchen.
Set the Right Asking Price
Never overprice your house. This is a common mistake first-time sellers make. Potential buyers looking at your home will have viewed properties with similar features within your location, thus giving them a general idea of how much your property should cost them. Overpricing creates a bad first impression of a listing, driving potential buyers away. Ensure that you appraise your home and comparable market analysis (CMA) is done to determine the selling price of similar houses within your area.
Invest in Real Estate Photography
A photograph speaks a thousand words when listing your property online. Buyers need to be convinced the moment they see your listing that your property is perfect for them. This process is as important as staging your house. A professionally edited photograph displays the character and depth of your home. It does not take rocket science to note that listings with aesthetically pleasing photographs are more likely to be bought.
Marketing is Key
The longer your house stays on the market, the less desirable it becomes. To prevent this, your home has to be visible, both online and physically. To achieve visibility, set up social media campaigns, display 3-D tours and stunning photographs on the multiple listing service (MLS) in your area, ensure that you are available to potential buyers at all times, and ensure that your home is aptly described on the site.
Sell at the Perfect Time
The optimum period to sell your home varies from location to location. However, within an area, the trend is somewhat consistent. Houses tend to sell during summer and spring in most locations because families want to move in before the school year begins. Also, selling when there are many alternative choices in your area will be a less competitive strategy.
At the end of the day, one can't predict how quickly a home will sell once listed on the market. However, there are steps to take to make your home a much desirable listing on the market. Ultimately, your marketing strategy and pricing are salient points to note when selling your home.